Base yourself in Goreme (a town just a 1-hour drive away from Kayseri). The city has a great choice of restaurants, cafés, and shops, and a couple of cool attractions — such as the city's Open Air Museum — where there are lots of ancient cave churches, many covered in frescoes.

For balloon tours, you can book in advance, or once you get there — it won't make too much difference. In Goreme, practically every second shop is a tour company, so don't be shy to just walk in to ask for information and just pull the trigger when you find one company that you vibe the most with.

Hot Tip: book the balloon tour for the first full day of your trip, so that you have another chance in case you are unable to fly because of high winds. You know what they say… better safe than sorry!