Black Friday and Cyber Monday are on their way once again⦠but is it all hype or do airlines really make it worth the wait?
Since weβre the experts on finding flight deals, and weβve been tracking flight prices for five years now, weβre in a good place to know. The short answer is that yes - for many airlines, itβs a great time to buy.
This year should be interesting, since itβs the first year that flights are being sold without the worries of pandemic travel restrictions.
At the same time, we have inflation and cost of living crisis worries on top of a summer of travel chaos, making it much harder to make predictions.
The past does not predict the future, but it definitely gives us some useful clues and can point you in the right direction.
Read on to find out what kind of flight deals weβve seen in past Black Friday sales, and see our predictions for what to expect in 2022.
Heads up: At Jackβs Flight Club, we have our own exacting standards for what counts as βa dealβ. Weβre not interested in sales advertised by airlines that are still way more expensive than we know that route can go.
If youβre loyal to a particular airline that you donβt see here, it might be because their sales are only cheaper compared to their own historical fares. We focus on sharing the cheapest flights overall, comparing the entire market.
Quick Reference
Aer Lingus
Irelandβs airline isnβt just for deals from Ireland. Their connecting flights to airports across the UK make them a compelling way to fly to the US & Canada, especially thanks to the security preclearance in Dublin.
Through the years
2019: Australia from Dublin in β¬670s-β¬750s, connecting to a Singapore Airlines deal from London.
2020: USA & Canada from across the UK in Β£370s-Β£400s, including checked luggage.
2021: The Caribbean, USA & Canada from across the UK (Β£230s - Β£380s) & Ireland (β¬180s-β¬400s).
What to expect in 2022
Aer Lingus usually does something for Black Friday, although something truly deal-worthy is not guaranteed.
It is likely that theyβll discount their new route to Barbados from Manchester into deal range - somewhere between Β£320-Β£370 rtn.
It wouldnβt be surprising to see deals to their North American destinations again, either. Unfortunately, Aer Lingus stopped including checked luggage on those at the end of 2020.
Air New Zealand
One of our favourite Black Friday sales used to be Air New Zealandβs, with their non-stop London to Los Angeles route always available at some ridiculous price.
They used to do a limited number of seats around Β£175 rtn. If you missed that, their regular sale price of around Β£330 rtn was still very good considering it came with hold luggage included.
Through the years
2017: Limited seats to Los Angeles at Β£175 rtn, then Β£339 rtn. 50 tickets to Auckland at Β£399 rtn
2018: Limited seats to Los Angeles at Β£175 rtn, then Β£310 rtn.
2019: Limited seats to Los Angeles at Β£179 rtn, then Β£319 rtn.
2020: No BF Sale
2021: No BF Sale
What to expect in 2022
Sadly, Air New Zealand permanently cancelled their London to Los Angeles flights, so we can only hope that they switch their focus to their New Zealand routes.
If you like the airline and want to fly with them, itβll be a good time to buy, but theyβve always been more expensive than a typical deal to New Zealand with another airline.
Air Transat
This Canadian airline doesnβt have a long history of doing Black Friday deals, but they have tested the waters and could be worth a look this year.
They do announce sales quite often, and they can be very convenient for flights to Canadian cities like Quebec & Montreal that from London that have very little competition from other airlines.
Outside of London, we can see deals from Glasgow to Toronto and from Manchester to Toronto & Vancouver.
Through the years
2019: Non-stop to Vancouver from London & Manchester in Β£350s-Β£360s rtn.
What to expect in 2022
We give it a 50/50 chance of seeing decent deals in this yearβs Black Friday sale. Air Transat deals do tend to include peak dates more often than other airlines do, so thatβs something to watch out for.
British Airways
If you live in the UK, and especially if you live in London, the British Airways sale is always one to watch out for. They fly to pretty much everywhere anyone is interested in travelling to.
Destinations only BA fly non-stop to (and their expected sale prices in brackets) include:
- Costa Rica (under Β£400 rtn)
- Bermuda (under Β£450 rtn)
- Peru (under Β£450 rtn)
- Japan (under Β£500 rtn)
- Chile (under Β£550 rtn)
If youβre looking to go to any major US or Canadian city or to one of their many Caribbean island destinations, their Black Friday sale is likely a good time to book, too.
They usually have sales at the end of August and from Boxing Day on, but British Airways jumped into the Black Friday game properly in 2018 to bridge the gap between their main sale seasons.
Through the years
2018: Business class flights to the USA in low Β£900s rtn & some to Asia, like South Korea at Β£839 rtn.
2019: An unimpressive sale overshadowed by their summer and winter holiday season sales.
2020: BA issued a 20% discount code for all flights which led to some of the best deals we've seen. Sydney at Β£520 rtn, Barbados at Β£315 rtn, Mauritius at Β£387 rtn and much more.
2021: Pretty average again, their other sales this year had better deals. Virgin Atlantic bested their fares on any route they both fly.
What to expect in 2022
British Airways summer sale was very disappointing this year, but the βSummer of Chaosβ in the travel world would explain that - flight prices were sky-high all around. Weβre expecting a better showing from Black Friday, since it seems things are returning to normal.
Unfortunately, we definitely wonβt be seeing new deals to Peru, Osaka, Durban, Seoul, the Seychelles, and a number of other routes that British Airways have permanently cancelled.
Itβs possible that itβll be a good sale for Business class flights, since there should be less demand in the post-Covid world.
Cathay Pacific
Deals with this airline have really dried up during the pandemic, sadly. We used to see them all the time. They do reliably run some kind of sale for Black Friday, whether it makes for a great deal or not is a different question.
Their sales would usually be great for non-stop deals to Hong Kong, to countries across South East Asia (including rarer destinations like Cambodia & the Philippines) and to Australia.
A nice bonus is that their deals usually work from Manchester too.
Through the years
2017: London to Bali at Β£374 rtn
2018: No BF sale, but they did a Christmas sale to South East Asia & Australia.
2019: No BF sale.
2020: BF sale with 25% off if you buy two or more tickets. Deals to Hong Kong, South East Asia & Australia.
2021: BF sale announced, but deals were unimpressive.
What to expect in 2022
Because itβs been so long since we had a Cathay Pacific sale, weβre somewhat hopeful that Black Friday this year is when they decide to let loose again.
A deal on their non-stop route to Hong Kong is most likely, but deals to across Asia and to Australia were fairly common, so we wouldnβt rule them out.
easyJet
Until the pandemic, there wasnβt much interest in Black Friday sales from easyJet, but theyβre onboard now!
Their 2020 sale was special because all the deals worked for peak summer next year, although nobody knew at the time if youβd be able to travel then or not. It turns out the answer was βkind ofβ.
The year after was much more modest with dates, but we did see highlights like Cyprus and the Canary Islands for around Β£30 - Β£40 rtn.
Through the years
2020: Sale on all their routes, including trips in peak summer 2021 in Β£40s-Β£50s rtn.
2021: All of their routes again, but only with winter dates. Prices in Β£30s-Β£40s rtn but a cabin bag is now extra.
What to expect in 2022
We think itβs very likely theyβll have another sale this year. If the pattern continues, weβre expecting another sale with most of their routes covered, but with a limited selection of winter dates again.
Emirates
We would love to see Emirates get into the Black Friday sale game again because their last one was a banger. It has been four years already though, cβmon guys!
Their sale covered most of their destinations in Asia & Oceania and was made even more exciting by the possibility of combining destinations into one big trip.
You could find trips to Australia with a stop in Thailand on the way there and a stop in Bali on the way back, all for around Β£700-Β£750 rtn. Plus, it worked from all of their UK departures: London, Birmingham, Manchester, Newcastle, Glasgow and Edinburgh.
Since then, Emirates havenβt done anything on Black Friday we consider worth mentioning.
Through the years
2018: Deals to Australia/New Zealand in Β£600s rtn and most of Southeast/East Asia in Β£370s-Β£450s rtn.
What to expect in 2022
Not much. If you like flying with a swankier airline, itβs worth checking if they announce anything (or join Jackβs Flight Club, so you get a heads-up), but the chance of a big Black Friday sale are pretty slim.
Singapore Airlines
Itβs a reasonably safe bet when sale season comes around that you can grab a deal on Singapore Airlinesβ route from Manchester to Houston.
Houston, Texas (under Β£350 rtn)
We wonder if they fly this route just so they can claim to be the only Skytrax 5-star rated to fly from the UK to the USA!
Weβve also seen them do deals to Australia in 2019. Brisbane, Melbourne, Sydney and Adelaide all in the range of Β£600-Β£630s rtn.
Itβs not uncommon for Singapore Airlines to do random non-seasonal sales with great deals to South East Asia. Especially their non-stop to Singapore routes from London & Manchester, and many more destinations with a connection.
Through the years
2018: Manchester to Houston at Β£325 rtn.
2019: Manchester to Houston at Β£364 rtn & Australia in Β£630s rtn from London.
2020: No BF sale, but they run great sale for South East Asia in December in Β£450s-Β£490s rtn.
2021: No BF sale, with a small sale to Australia in Β£610s-Β£640s rtn around Christmastime.
What to expect in 2022
Weβre expecting to see Singapore Airlines re-join the Black Friday sale party this year now that air travel is operating normally, more or less.
A deal on their Manchester to Houston route is highly likely.
Otherwise, they have been very quiet on sales since the Covid pandemic started, so thereβs an outside chance that they catch up on lost time by including their South East Asia or Australia routes. Maybe even both!
Ryanair
A bit of a change of pace with everyoneβs favourite airline (we joke, of course). Ryanair run a sale almost every second day, but we have noticed that their recent Black Friday sales have been stronger than their typical stuff.
The trend lately has been towards βBOGOFβ sales, two tickets for the price of one. You and your travel buddy get cheaper tickets, Ryanair fills two seats, itβs win-win.
It is worth noting that their sale usually only includes winter dates - not the more popular times to travel. That doesnβt mean you canβt go enjoy some European Christmas markets or some winter sun in the south of Spain though :-)
Through the years
2019: Buy one, get one free all over Europe, including Greece & the Canary Islands.
2020: Β£10 flights, mostly to Italy & Central/Eastern Europe.
2021: Buy one, get one free all over Europe
What to expect in 2022
Another buy one, get one free sale is highly likely with a travel period up to February. Their sales usually include most of their routes, so you should be able to get a discount on the destination youβre after.
United Airlines
United donβt always show up for Black Friday, but when they do, they hit big.
As a US airline, you wonβt be surprised to hear that their deals generally cover the USA. Luckily, this includes Hawaii sometimes, as we discovered in 2020.
Through the years
2018: An excellent non-stop to the USA deal from across the UK in Β£230s-Β£280s rtn.
2019: No BF sale
2020: Hawaii from across the UK in Β£470s-Β£500s rtn
2021: No BF sale
What to expect in 2022
Itβs hard to predict if theyβll have a sale this year, but the βone year on, one year offβ pattern weβre seeing is a good omen. Another Hawaii deal certainly wouldnβt hurtβ¦ go on, we dare you!
Virgin Atlantic
The long-time rival to British Airways is always going toe-to-toe with them during sales. The winner changes from year to year, so itβs always worth comparing on the day before you book.
Virgin Atlantic do fly to a few destinations that British Airways donβt:
- St Vincent & the Grenadines
- Orlando (from Manchester & Scotland)
- Barbados (from Manchester)
- Pakistan
They used to fly non-stop to Havana from London too, but that flight was axed during the pandemic. We hope they give it another chance one day because it was the only non-stop route from the UK.
Through the years
2017: Deals to Dubai (Β£259 rtn), the USA (Β£310s-Β£340s rtn w/bags) and the Caribbean (Β£430s rtn).
2018: Deals to Dubai (Β£281 rtn), China (Β£380s rtn) and the Caribbean (Β£380s-Β£410s rtn).
2019: Deals to the Caribbean (Β£390s-Β£450s rtn)
2020: Excellent deals to all of their destinations. E.g. Caribbean in Β£320s rtn, California/Las Vegas in Β£300s rtn.
2021: Deals to all of their destinations in both economy & premium economy. For example, NY/Boston in Β£270s rtn, Antigua at Β£303 rtn in economy and Β£480s rtn, Β£726 rtn in premium economy.
What to expect in 2022
Like British Airways, Virgin Atlantic have embraced Black Friday as a bridge between their other big sale periods in late summer and starting on Boxing Day.
This year, their late summer sale was quite underwhelming, but weβre definitely expecting some better deals by the time Black Friday comes around.
Our safest prediction would be on deals to the Caribbean, with a good chance of deals to large US cities like New York, Los Angeles, Boston and Orlando.
Other airlines
Was there another airline you were interested in? There are some big airlines missing from this list, like KLM/Air France, Qatar Airways, Etihad, Lufthansa, Turkish Airlines and more. You might find them on our other article that explains airline sales.
It doesnβt mean they donβt do Black Friday sales, just that we havenβt seen them produce anything thatβs truly deal-worthy for the UK market, in our expert opinion.
We only share sales that are truly deals. That means good value and historically low prices when compared against all of their competitors.
So if thereβs an airline you like to fly with, itβs always going to be worth checking for a sale on Black Friday and Cyber Monday. Just because we havenβt listed it here, it doesnβt mean they donβt have some discounts.
We would always recommend checking the price of a flight youβre interested in a week or two before sale time, so you know exactly how much theyβve actually discounted it on the day. Airlines like to get creative with how they advertise their prices sometimes.
Conclusion
Youβre now ready for the big day - you now know the history and our predictions for every airline weβve seen in Black Friday and Cyber Monday sales from the UK.
Weβll keep this article up to date, so you can bookmark it and use it year after year as a handy sale season money-saving guidebook.
Of course, if you want to know about the sales as they happen, you should sign up for Jackβs Flight Club if you arenβt already a member. Finding cheap flights (all year round) is kinda our thing.