We refresh this article every year with new predictions, so you can have a better idea of what to expect by the time the next Black Friday sale comes around!

Black Friday and Cyber Monday are on their way once again… but is it all hype, or do airlines really make it worth the wait?

Since we’re the experts in finding cheap flights, and we’ve been tracking prices for seven years now, we’re in a good place to know. The short answer is that yes—for many airlines, it’s a great time to buy.

That being said, lots of us have felt the pressure of tightening our purse strings over the past couple of years, and the airlines aren’t any different. They’re also out to save as much money as possible, so it makes it much harder to make predictions.

The past does not predict the future, but it definitely gives us some useful clues and can point you in the right direction.

Last year, there was a jump in the sales in the week leading up to Black Friday. With some seriously eager beavers like Condor and airBaltic announcing theirs as early as the 13th of November (a full 2 weeks before the big day!). So you best believe we’re setting our alarms extra early this year so we don’t miss a thing.

We also noticed a decline in the ‘one and done’ type of sale in 2023, with most airlines advertising a different sale every day in the lead up to Friday. You can probably expect to see it again in 2024.

Read on to find out what kind of flight deals we’ve seen in past Black Friday sales, and see more of our predictions for what to expect in 2024.

We’re focusing on the sales you'll see in the UK and Europe below, but we also have a rundown of what you can expect if you're in the USA . May the sales be ever in your favour :-)

Heads up: At Jack’s Flight Club, we have our own exacting standards for what counts as “a deal”. We’re not interested in sales advertised by airlines that are still more expensive than we know that route can go.

If you’re loyal to a particular airline that you don’t see here, it might be because their sales are only cheaper compared to their own historical fares. We focus on sharing the cheapest flights overall, comparing the entire market

Aegean Airlines

Aegean is one of the veeerry few airlines to limit their sale to one-day only, in contrast to lots of other airlines on this list. It looks like the true Black Friday spirit is still alive and well with them!

They made a good impression last year. In fact, it was their first Black Friday sale low enough for us to cover. Plus, they get extra brownie points from us for still including a full-size cabin bag (and a sandwich!) in their short-haul economy fares.

Through the years

2023: Flights to Greece and Cyprus in £90s-£170s rtn from the UK/€70s-€140s rtn from mainland Europe.

What to expect in 2024

Considering that Aegean has only ever had one Black Friday sale we thought was worth covering, we’ll be realistic—another Greek round up is the only thing we’d guarantee.

Although if we had to place some ( optimistic ) educated bets, we’d hope for some harder to reach destinations in the Middle East and Georgia. We’ve seen a couple of cheap fares there pop up this year from mainland Europe, so a Black Friday repeat isn’t too much of a reach.

Aer Lingus

Ireland’s airline isn’t just for trips from Ireland. Their connecting flights to airports across the UK make them a compelling way to fly to the US & Canada, especially thanks to the security preclearance in Dublin .

They’ve focussed their Black Friday sales mainly on their routes to the US, Canada, and the Caribbean over the past few years.

Through the years

2019 : Australia from Dublin in €670s-€750s, connecting to a Singapore Airlines deal from London.
2020 : USA & Canada from across the UK in £370s-£400s, including checked luggage.
2021 : The Caribbean, USA & Canada from across the UK (£230s - £380s) & Ireland (€180s-€400s).
2022 : USA, Canada and the Caribbean (specifically Barbados and Puerto Rico) from the UK (£330s-£490s) and mainland Europe (€390s-€480s). Included super-cheap checked baggage upgrade (£10-£15).

2023 : USA, Canada and mainland Europe from the UK (£40s-£490s) and mainland Europe (€60s-€450s).

What to expect in 2024

Last year, Aer Lingus swooped in with one of the first sales of the season, kicking theirs off a whole 10 days before actual Black Friday. This seemed to be a trend with a bunch of other airlines doing the same, so this year we’d suggest checking their website from 2 weeks before.

While previous years tended to focus more on the Caribbean, last year included some cheap short-haul trips from Dublin from €60 rtn—which is pretty decent considering they include a full-size cabin bag. Hopefully, we can see a repeat of that this year.

If you live near any smaller, regional airports in the UK, listen up! Since last year's sale included flights from airports like Exeter and Newquay, we’re optimistic they’ll be just as inclusive this time around.

Air China

Since China re-opened to tourists back in 2023, we’ve watched as the number of flights there have increased, while the prices have dropped.

Even so, Air China was the only Chinese airline that made an appearance worth our attention last year. Like other Chinese airlines, they offer free seat selection and a checked bag as standard.

Through the years

2023: *free bag* Taipei City 🇹🇼 in €430s-€440s rtn from Frankfurt

What to expect in 2024

Cheap fares to China? That’s pretty much a given these days. But what we really really want are cheap fares to Australia and New Zealand!

We’ve seen Air China dish them out already this year in the £500s, with an obligatory lengthy stop-over in Beijing, of course. But considering how easy it is to hop out of the airport on your layover and do a bit of sightseeing, we just see it as a bonus!

Air New Zealand

One of our favourite Black Friday sales used to be Air New Zealand’s, with their non-stop London to Los Angeles route always available at some ridiculous price. Unfortunately for us, they cancelled those flights during the pandemic , and haven’t been revived since. Boo…

They used to do a limited number of seats around £175 rtn. If you missed that, their regular sale price of around £330 rtn was still very good considering it came with hold luggage included.

The past few years’ they’ve not indulged us with a Black Friday sale on their flights to NZ, which is a crying shame since demand is high (but flight prices have been even higher).

Through the years

2017: Limited seats to Los Angeles at £175 rtn, then £339 rtn. 50 tickets to Auckland at £399 rtn
2018 : Limited seats to Los Angeles at £175 rtn, then £310 rtn.
2019 : Limited seats to Los Angeles at £179 rtn, then £319 rtn.
2020-2023 : No BF Sale.

What to expect in 2024

We’re starting to wonder when we should retire Air New Zealand from this list, as they haven’t given us any Black Friday love since the pandemic. After they cancelled their favoured sale route, they’ve never even given us a look in at their NZ fares.

If they do pull it out of the bag this year, and you like flying with them, it’ll be a good time to buy. That being said, they’ve always been pricier than other airlines when flying to New Zealand, so don’t expect a bargain.

TLDR; we aren’t holding our breath they’ll show us anything spectacular this year.

Air Transat

This Canadian airline doesn’t have a long history of doing Black Friday deals, but they did test the waters back in 2022, to put it nicely, an unimpressive offering. Prices just didn’t stack up against other airlines running between the UK and Canada.

They do announce sales now and again, though, and they can be very convenient for flights from London to Canadian cities like Quebec & Montreal, that have less competition from other airlines than Toronto.

Outside of London, we see cheap fares from Glasgow and Manchester to Toronto.

Through the years

2019 : Non-stop to Vancouver from London & Manchester in £350s-£360s rtn.
2022 : They did have an announced sale in Canada, but we didn’t see any cheap fares on this side of the pond.

2023 : No BF sale.

What to expect in 2024

Considering this is the second year in the row that Air Transat have neglected to give the UK a proper Black Friday sale, we aren’t too optimistic we’ll see one this year.

That being said, we have seen a few general sales throughout the year, with some decently cheap Toronto fares like this one from Paris/Dublin in €340s-€380s . So we know they can still deliver the goods when they feel like shifting some seats.

Avianca

Not a bad start for Avianca’s first JFC mention on Black Friday. Connecting the UK/mainland Europe to The Americas, they served up a decent selection. The best of which were their non-stop flights from the UK to Colombia.

Through the years

2023: non-stop to Colombia in £500s-£550s rtn from the UK

What to expect in 2023

This year, we’ve already seen them reduce a whole bunch of regional Colombian fares from mainland Europe, so we’ve got an inkling we’ll be seeing something similar around this year’s Black Friday.

Azores Airlines

As the ‘Hawaii of Europe’ receives more buzz on social media, cheap flights there become rarer and rarer. Budget airlines are usually your best bet for the cheapest flight, but it’s always worth watching out for Azores Airlines, since they still offer a cabin bag.

Through the years

2023: Ponta Delgada, Azores in €200s-€210s rtn non-stop from Paris

What to expect in 2024

If Azores Airlines  does reappear again this year with (surprise, surprise) Azores trips, you’ll need to book quick. They kept it short and sweet last year with a 1-day sale, so don’t expect them to hang around all weekend.

British Airways

If you live in the UK, and especially if you live in London, the British Airways sale is always one to watch out for. They fly to pretty much everywhere you’re interested in travelling to.

Destinations only BA fly non-stop to (and their expected sale prices in brackets) include:

• - Bermuda (under £450 rtn)
• - Chile (under £550 rtn)

BA used to also fly non-stop to Lima, but cancelled that route during the pandemic, and South American airline LATAM were more than happy to swoop in and take their place.

This year, they’ve also demoted some of their remaining non-stops to 1-stops, like London to Buenos Aires.

Competition has also got a bit more fierce with rival airline TUI introducing their own non-stop fares to Costa Rica, something unique to BA until now.

If you’re looking to go to any major US or Canadian city or to one of their many Caribbean island destinations, their Black Friday sale is likely a good time to book, too.

They usually have sales at the end of August and from Boxing Day on, but British Airways jumped into the Black Friday game properly in 2018 to bridge the gap between their main sale seasons.

Through the years

2018 : Business class flights to the USA in low £900s rtn & some to Asia, like South Korea at £839 rtn.
2019 : An unimpressive sale, overshadowed by their summer and winter holiday season sales.
2020 : BA issued a 20% discount code for all flights, which led to some of the best prices we've seen. Sydney at £520 rtn, Barbados at £315 rtn, Mauritius at £387 rtn and much more.
2021 : Pretty average again, their other sales this year had better deals. Virgin Atlantic bested their fares on any route they both fly.
2022 : BA focussed all their attention on the US, with their cheapest fares non-stop from London to the East Coast, West Coast and Florida. The best was Orlando at £280 rtn.

2023 : Short-haul across mainland Europe from the UK in £40s-£90s. Some decent economy and premium economy North America fares from mainland Europe.

What to expect in 2024

We think it’s fair to say that BA’s last Black Friday sale was a little lacklustre, with none of the usual US fares from the UK and not even a glimpse of China. But to give them the benefit of the doubt, this time last year was still early days for their re-introduction of Chinese routes.

But now a whole year has gone by, and we’ve seen them settle in to an average price of around £400 rtn for London to Beijing. So we’ve got all our fingers and toes crossed they’re willing to drop them into the low £300s this year.

Considering last year’s sale kicked off on Tues 22nd and lasted up until Cyber Monday on the 27th, we suspect BA will likely kick things off early again this year. So, we advise keeping an eye out right from the start of Black Friday week.

Cathay Pacific

Cheaper flights with this airline have really dried up during the pandemic, sadly. We used to see them all the time, but in the past year, we’ve only seen their Hong Kong fare go cheap once from London. They do reliably run some kind of sale for Black Friday, whether it’s worth booking or not is a different question.

Their sales would usually be great for non-stop flights to Hong Kong, to countries across South East Asia (including rarer destinations like Cambodia & the Philippines) and to Australia.

A nice bonus is that their cheap prices usually work from Manchester too.

Through the years

2017 : London to Bali at £374 rtn
2018 : No BF sale, but they did a Christmas sale to South East Asia & Australia.
2019 : No BF sale.
2020 : BF sale with 25% off if you buy two or more tickets. Deals to Hong Kong, South East Asia & Australia.
2021-2022 : BF sale announced, but deals were unimpressive.
2023: BF sale announced over a week early on 16th November with £75 off their economy/premium economy fares. Still not low enough for us!

What to expect in 2024

By now, we’re feeling pretty let down by Cathay Pacific. The years of disappointing Black Friday sales have left us a little jaded, and don’t even get us started on their ‘ world of winners free giveaway ’ in February 2023.

Unsurprisingly, we're setting our expectations low again this year. Yes, you can probably expect to see a sale, but it’s probably only going to be worth a look if you're a die hard Cathay Pacific fan and are planning to fly with them anyway.

Coredon

We felt a little bit cheated by Coredon’s last Black Friday sale. They advertised BOGOF for trips in November-June, which, on the surface, seems like a generous offer.

But, we quickly discovered this only applied to the base ticket price, and excluded all fees and taxes. Leaving you with a grand total of €12 in savings. Well done?

Through the years

2023: Turkey in €130s-€150s from Germany.

What to expect in 2023

If there’s another round of Turkish cities that pop up from Corendon, pay close attention to see if that cabin bag is included in the fare.

It is at the time of writing (May 2024), but Pegasus has given us a serious dose of paranoia when they quietly removed it earlier this year, and we're on edge whether it’ll still be there by Black Friday.

Cyprus Airways

We don’t see Cyprus Airways too often, since the budget airlines usually out-price them. That being said, when Cyprus Airways do reduce their fares, especially in the summer months, they're usually the better deal since they include a cabin bag.

Through the years

2023: Larnaca in €90s-€100s rtn non-stop from Paris

What to expect in 2024

They announced an early sale on the Friday before the big day, until the Saturday afterwards. So we expect another ‘soft launch’ Black Friday sale this year.

easyJet

Until the pandemic, there wasn’t much interest in Black Friday sales from easyJet, but they’re onboard now!

Their 2020 sale was special because the flights covered peak summer next year, although nobody knew at the time if you’d be able to travel then or not. It turns out the answer was “kind of”.

The year after was much more modest with dates, but we did see highlights like Cyprus and the Canary Islands for around £30-£40 rtn.

While they brought back some nicer early-summer dates in 2022, they kept their 2023 sale to winter/spring dates.

Through the years

2020 : Sale on all their routes, including trips in peak summer 2021 in £40s-£50s rtn.
2021 : All of their routes again, but only with winter dates. Prices in £30s-£40s rtn, but a cabin bag is now extra.
2022: Better than 2021! With trips across Europe, Morocco and Turkey in the £30s-£80s rtn, but this time with dates all the way into April-June.

2023: Multi-day sale over Black Friday week. One way flights across Europe under £/€20.

What to expect in 2024

Sadly, the Black Friday offering last year wasn’t quite as generous as it had been previously. That’s not to say there weren’t any decent prices, but they mainly worked from mainland Europe.

This year, their sale will probably start the Monday of Black Friday week, and last until Cyber Monday.

While we’re expecting winter short-haul trips, we're optimistically holding out hope for some warmer spring dates this time round. Maybe even *gasp* summer!

Emirates

We would love to see Emirates get into the Black Friday sale game again because their last one in 2018 was such a banger. It has been six years already though, c’mon!

Their sale covered most of their destinations in Asia & Oceania and was made even more exciting by the possibility of combining destinations into one big trip.

You could find trips to Australia with a stop in Thailand on the way there and a stop in Bali on the way back, all for around £700-£750 rtn. Plus, it worked from all of their UK departures: London, Birmingham, Manchester, Newcastle, Glasgow and Edinburgh.

Since then, Emirates haven’t done anything on Black Friday we consider worth mentioning.

Through the years

2018 : Deals to Australia/New Zealand in £600s rtn and most of Southeast/East Asia in £370s-£450s rtn.
2022-2023: Nothing from Emirates—still waiting for those elusive fares.

What to expect in 2024

Not much. If you like flying with a swankier airline, it’s worth checking if they announce anything (or join Jack’s Flight Club , so you get a heads-up), but the chance of a big Black Friday sale are pretty slim.

Eurostar

Yep, you read that right. We now keep tabs on Eurostar trains and occasionally turn into J T C whenever there's a decent sale.

Luckily, Eurostar tends to lower their fares every couple of months, and don’t shy away from peak-summer dates. Pretty perfect alternative to getting to mainland Europe cheaply, without having to worry about strict luggage restrictions or airport stress.

Through the years

2023: London<>mainland Europe in £70s/€30s-€80s rtn

What to expect in 2024

The same as last year (£70 rtn fares from St Pancras to Gare du Nord), hopefully with lots and lots of dates across winter, and into the warmer months.

Their sale started on the Monday of Black Friday week last year, so we’d advise getting ready to book ASAP to secure sunnier trips.

Eurowings

Their Black Friday sale kicked off early from the Monday of that week, all the way until Cyber Monday. Although nothing was cheap enough for us to cover from the UK, Germany saw a nice selection of short-haul trips to Spain and the Red Sea.

Through the years

2023: Up to 35% off short-haul fares including Spain and Egypt in €50s-€120s rtn from Germany.

What to expect in 2024

Although last year’s departure dates only went up to March, their choice of destinations were still warm enough to give you a taste of winter sun.

In fact, Hurghada showed up for most of Germany at the cheapest price we’d seen in years. Hopefully, now they’ve tested the Black Friday waters from mainland Europe, we might see some cheap fares from the UK this year.

Iberia

Although Iberia flies to loads of different countries, we usually only deem their fares to the Americas as worth your attention. But when they do announce a sale, it’s always worth paying attention juuust in case they include some of their rarer destinations like Lima or Buenos Aires.

Last year they teased us with some pretty bold claims, advertising their Black Friday sale as up to 40% off, but sadly, there was only 1 premium economy fare cheap enough for our standards.

Through the years

2023: *prem eco* Bogotá 🇨🇴 in €740s-€870s rtn from Europe

What to expect in 2024

If Iberia makes another appearance this year, it’ll likely be another round of Central/South America. We’ve already seen cheap tickets to Panama and Costa Rica this year, so we're hoping they can bring more of that energy to this Black Friday.

jetBlue

Since jetBlue left us high and dry in 2023, we're left reminiscing happier times. Back in 2022, they took us all by surprise, and undercut their competitors’ prices by £50+. On top of that, they were charging about half what the others were for a bag upgrade.

We really hope they make a comeback, as you can usually connect through Newark to reach cities that may otherwise be tricky to get to, like Burlington, Richmond, Raleigh and Syracuse. Basically, they unlock most of Eastern USA.

Through the years

2022: London to USA in £300s-£420s rtn

2023: No BF sale announced from UK/mainland Europe.

What to expect in 2024

Um, hello jetBlue, are you still with us? After getting our hopes so high off the back of their 2022 whopper of a sale, they then decided to ghost us in 2023. Was it something we said?

Anyway, we're hoping last year was just a blip, and they’ll be back in action this time round. And, we’re manifesting tropical trips!

In the firing line may be the Caribbean and Central America with their connections to places like the Bahamas and the Dominican Republic, alongside their usual North American fares.

Jet2

This is another airline who one-up their low-cost rivals by remarkably still including a cabin bag. We're just praying that they don’t suddenly change their bag policy like some of the others * cough cough Pegasus *.

Through the years

2023: 10% off flights from November-March, including Spain and Austria, under £90 rtn from the UK.

What to expect in 2023

If Jet2 strike again this Black Friday, you can expect more winter sun spots like the south of Spain and Turkey.

If you wanna be extra prepared, sign up for a Jet2 account, since members received an extra percentage off fares last year.

LATAM

When Black Friday 2023 rolled around, LATAM was sprucing their enviable non-stop connection to Peru from Heathrow. And at a price under £600 rtn, it was more than enough to get us excited.

But just like that… it’s over . Oh well, it was nice while it lasted.

Through the years

2023: non-stop Peru in £500s-£550s rtn from the UK

What to expect in 2024

Technically, the non-stop Lima route is only ‘suspended’ so we’re holding out hope for a comeback story by the end of the year!

But to be a little more realistic, we're expecting to see 1-stops to South America in the £/€500s rtn.

So far this year, we have seen a few unexpected wild cards from them, like Glasgow to Santiago, Chile in the £560s. So we're keen to see what surprises they’ve got up their sleeve this Black Friday.

Luxair

Luxair’s fellow budget airlines usually outdo them on pure price, but they do include a cabin bag when the others don’t. That means they do, on occasion, still end up being cheaper overall.

Through the years

2023: *non-stop* Dubai at €349 rtn from Luxembourg

What to expect in 2024

We can’t see Luxair surprising us with anything crazy this year, so you’ll probably see cheap enough short-haul routes from Luxembourg.

Nouvelair Tunisie

If you're looking for a cheap trip to Tunisia, Nouvelair Tunisie is probably your best bet. As of writing this, they still include a full-size cabin bag in economy. Plus, their checked bag upgrade is pretty cheap at £40 rtn—50% cheaper than easyJet, who run a seasonal route to Enfidha from Bristol and London.

Through the years

2023: non-stop to Tunisia in €110s-€170s rtn from mainland Europe/ £100 from London

What to expect in 2024

We think it’s safe to assume some more short-notice cheap Tunisia is on the horizon.

Although, we do tend to see prices in the £100s about every 6 months without an announced sale, so they would have to dip below this to really impress us.

Norwegian Air

Norwegian came in strong last year, with fares just about in line with what we've seen from other low-cost airlines like easyJet or Ryanair recently.

But, Norwegian’s advantage came in the form of unusually cheap bag upgrades. Last year, a checked bag and seat selection upgrade was €36 rtn, around half the price of their rival budget airlines.

Through the years

2023: Scandinavia in £50s-£80s rtn from the UK. The UK, Spain, Poland and more in €20s-€80s rtn from Scandinavia.

What to expect in 2024

Bergen and Stavanger are the first destinations to look out for in their Black Friday sale—they both serve as entry points to the fjord-y side of Norway, and few airlines fly directly to them.

PLAY

PLAY is a budget airline, so if you wanna make the most of their low fares across the pond, you’ll need to learn to pack light …and maybe invest in some packing cubes.

Although their flights Stateside aren't non-stop, they do offer a pretty cool ‘ stay-over ’ in Iceland option.

Basically, you can extend your layover in Iceland for up to 10 days at no extra cost—essentially turning your trip into a 2-in-1 holiday. Although, it’s also worth mentioning that this isn’t a completely unique concept, since Icelandair also offers a similar stopover scheme with their fares.

Through the years

2023: USA, Canada and Iceland in £70s-£270s rtn from the UK and Ireland/€120s-€270s rtn from mainland Europe.

What to expect in 2024

Considering they don’t dish out a free cabin bag, we’ve got pretty high standards for when it’s actually worth booking with PLAY.

From the UK to the USA, we’d be hoping for the £250s and from mainland Europe we’d even aim for below €200.

Ryanair

A bit of a change of pace with everyone’s favourite airline (we joke, of course). Ryanair run a ‘sale’ almost every second day, but we have noticed that their Black Friday sales until 2022 were stronger than their typical stuff.

In particular, their “BOGOF” sale in 2021, two tickets for the price of one. You and your travel buddy get cheaper tickets, Ryanair fills two seats, it’s win-win.

Sadly, 2022 and 2023 didn’t quite live up to the hype. Instead of a “BOGOF”, we got a “BOGOHP”: buy one, get one half price. Not as snappy (or as good value) as recent years.

It is worth noting that their sale usually only includes winter dates - not the more popular times to travel. That doesn’t mean you can’t go enjoy some European Christmas markets or some winter sun in the south of Spain though :-)

Through the years

2019 : Buy one, get one free all over Europe, including Greece & the Canary Islands.
2020 : £10 flights, mostly to Italy & Central/Eastern Europe.
2021 : Buy one, get one free all over Europe.
2022 : Buy one, get one half price, with a focus on winter dates.

2023 : Buy one, get one half price, with a focus on winter dates. A follow-up ‘cyber week’ sale saw a selection of fares under £25.

What to expect in 2024

It was another year of the dreaded ‘BOGOHP’ in 2023! Let’s hope they rewind to 2021 with a classic ‘BOGOF’ sale this time around.

We’d be surprised if they give us more than winter dates, but their sales usually include most of their routes, so you should be able to get a discount on the place you’ve got your eye on.

Rwandair

We saw a lot of Rwandair over the course of 2023, but so far this year, cheap Kigali fares have been pretty thin on the grown.

Whenever they do pop up again, look out for dates in June-September and mid-December to early-February, when it’s gorilla trekking high season.

Currently, they still offer 2 checked bags in economy, which is a rare treat in the airline world.

Through the years

2023: Rwanda & South Africa in €380s-€430s rtn from Paris

What to expect in 2024

We're on the lookout for some Kigali, Jo’berg and Cape Town this year.

Last year they were one of the few airlines to actually end their sale in the evening of Black Friday, so if you do see something worth booking this year, we wouldn’t advise waiting ‘til the weekend.

SAS

Ooft, SAS’ last Black Friday sale was chaotic to say the least.

There were definitely some positives (since it was their first Black Friday sale we’ve ever deemed worthy of covering) so lets start with those: their business class fares from the UK were pretty solid at about 30% cheaper than what we'd usually expect to see — and it was nice to see them include departures outside of London in the mix.

And, there were some solid economy non-stop flights to the USA from Scandinavia at prices we’d usually expect to see for a 1-stop flight. Nice!

On the other hand, their economy prices from the UK were a little meh in comparison.

Through the years

2023: *business class* USA in £1210s-£1330s rtn from the UK and economy USA & Canada in €250s-€360s rtn from Scandinavia

What to expect in 2024

Honestly, we’d be OK with a repeat of last year, even though it took us a while to sift through the sales to find the savings.

Going off what we’ve seen so far this year, Shanghai has been creeping lower and lower from Scandinavia, so we wouldn’t be surprised if it makes an appearance in their Black Friday sale.

If you’re flying from the UK, we’d advise fans of fancy flying to stay tuned in case they dish out another load of cheap biz class seats.

Singapore Airlines

Up until a couple of years ago, it was a reasonably safe bet when sale season came around that you can grab a deal on Singapore Airlines’ route from Manchester to Houston.

We wonder if they fly this route just so they can claim to be the only Skytrax 5-star rated airline to fly from the UK to the USA!

Even though Texas has been absent, Australia and South East Asia filled the gap on a few Black Friday sales since then, with Brisbane, Melbourne, Sydney and Adelaide all under £640 rtn.

Keep in mind it’s not uncommon for Singapore Airlines to do random non-seasonal sales with great deals to South East Asia, so this isn’t the only time of year you’ll be able to grab these tickets. Especially their non-stop to Singapore routes from London & Manchester, and many more destinations with a connection.

Through the years

2018 : Manchester to Houston at £325 rtn.
2019 : Manchester to Houston at £364 rtn & Australia in £630s rtn from London.
2020-2023 : Either no BF deal announced or nothing low enough for our standards.

What to expect in 2024

We're starting to think of Singapore Airlines like a yo-yo, one year they do a BF sale, the next they don’t. Going by that hard scientific theory, we can predict with 90% accuracy they’ll be back in action this year (percentage may be made up).

We’ve actually seen great offers to Perth and Sydney this year in £600s, so if we had to make a bet, Down Under is the direction we think they’ll be heading.

TAP Air Portugal

We didn’t expect much from TAP last year, but they proved us wrong with a pretty eclectic world-wide selection.

As long as you're mindful of the occasionally (very) long layover in Lisbon, they’re not a bad option, considering they still give you a full-sized cabin bag—something that’s becoming rarer and rarer.

Through the years

2020: The best fares were a random assortment of Montreal and Cape Town in £340s-£380s rtn
2022: London, Manchester and Dublin to Lisbon and Porto in £60s-£70s

2023: BF sale announced the week before Black Friday. Europe, Africa, South & North America in €60s-€560s rtn from mainland Europe and £290s-£460s rtn from London/Manchester.

What to expect in 2024

Wow, this time last year we said how we’d love to see TAP go crazy, and they kinda did—with a pretty inclusive selection of destinations across South America, the USA, Europe, and Africa.

The star of the show being the routes to Senegal, Ghana, and The Gambia. Believe it or not, we hadn’t seen decent prices to those spots in around 2 years (or ever)!

Needless to say, our hopes are pretty high for this year. At the very least, you can likely expect cheap bag-inclusive flights to Lisbon. And at the most, keep your eye’s peeled for discounts on Brazil, Cape Verde and mainland Africa.

TUI

Ahh TUI, an airline we love to hate. We love the fact they fly non-stop to some unique places like Liberia in Costa Rica and Varadero in Cuba. We also love their insane prices for long-haul fares in the £200s. Buuut, we hate that the trips are usually all short notice.

2023 was the first year they caught our eye on Black Friday, and boy did they hold our attention. Their prices just kept getting lower, and lower, which is a story we’ve seen time and time again.

Let’s picture what we think happens at TUI HQ: if they haven’t sold enough tickets by the end of the day, they go into panic mode and slash the price (sometimes, right up until the day of departure). Which is all well and good unless you’ve got responsibilities, like a job…

Through the years

2023: *non-stop* Egypt, Dominican Republic, Cape Verde and more in £170s-£430s rtn from the UK

What to expect in 2024

Going by what we’ve seen from TUI so far this year, we’ll likely see more non-stop fares to Cancún, Florida, and Barbados in the £250s-£300s.

If you're feeling brave, don’t be afraid to call their bluff and hold off booking initially. You may just find the same fares you're eyeing fall by £50 the next  day.

United Airlines

United doesn't always show up for Black Friday, but when they do, they hit big.

As a US airline, you won’t be surprised to hear that their cheapest flights generally cover the USA. Luckily, this includes Hawaii sometimes, as we discovered in 2020.

Sadly, we haven’t seen a Black Friday sale from them since then, but who knows, maybe this is the year!

Through the years

2018 : An excellent non-stop to the USA deal from across the UK in £230s-£280s rtn.
2019 : No BF sale
2020 : Hawaii from across the UK in £470s-£500s rtn
2021-2023 : No BF sale.

What to expect in 2024

For years now, it’s been all quiet on the Black Friday front, so we think it’s more than likely they’ll take another year off.

On the other hand, they might be saving it all up to unleash a bonanza, covering Europe to the USA, including those rare Hawaii fares. We’ll have our fingers crossed that it’s the latter.

Virgin Atlantic

This long-time rival of British Airways is always going toe-to-toe with them during sales. The winner changes from year to year, so it’s always worth weighing up both your options, before you book. Since there isn’t a guarantee that both sales will begin at the same time, you’ll need to factor in if it’s worth holding out to see what the other offers and your preference for either airline.

Virgin Atlantic does fly non-stop to a few destinations that British Airways don’t:

• Orlando (from Manchester)
• Barbados (from Manchester) – though Aer Lingus does also fly this route

They used to fly non-stop to Havana , Lahore and Islamabad from London too, but these flights were axed during the pandemic. We hope they give the Cuban route another chance one day, to give an alternate option to the usual last-minute TUI deals.

Through the years

2017 : Deals to Dubai (£259 rtn), the USA (£310s-£340s rtn w/bags) and the Caribbean (£430s rtn).
2018 : Deals to Dubai (£281 rtn), China (£380s rtn) and the Caribbean (£380s-£410s rtn).
2019 : Deals to the Caribbean (£390s-£450s rtn)
2020 : Excellent deals to all of their destinations. E.g. Caribbean in £320s rtn, California/Las Vegas in £300s rtn.
2021 : Deals to all of their destinations in both economy & premium economy. For example, NY/Boston in £270s rtn, Antigua at £303 rtn in economy and £480s rtn, £726 rtn in premium economy.
2022 : Non-stop deals to India and a rare route to Saint Vincent were discounted nicely (in the £420s-£450s rtn). Later in the week they reduced their premium economy flights to Osaka, Cancún and lots of US cities.

2023 : Started making reductions a few days before Black Friday, and then announced an official sale on the day. Caribbean & the USA in £320s-£520s rtn/*prem eco* in £720s-£1090s rtn from the UK

What to expect in 2024

We think it’s fair to say that Virgin pipped BA to the post with their BF sale last year. But, what’s really interesting is that we’ve started to notice a bit of a sneaky pattern in the lead up to Virgin’s BF sale.

For the past 2 years now, we’ve caught them reducing their long-haul Caribbean and USA fares a few days before actually announcing their official BF sale.

So, if you wanna be ahead of the game, we’d advise being primed and ready to book as soon as November hits!

Volotea

Volotea’s sale was a pleasant surprise last year, with a few rarer European routes we hadn’t seen in years included in their sale. Sadly, they don’t include a cabin bag in this price, so don’t forget to factor that in before celebrating over their cheap fares. Think: they’re a Spanish easyJet or Wizz Air.

Through the years

2023: Italy, Spain & France in €40s-€80s rtn from Mainland Europe

What to expect in 2024

More of what we saw last year would be great! But, you may want to get in early to bag the summer dates, as they’ll likely be the first to sell out.

Widerøe

Widerøe sprung up on our Black Friday radar back in 2022 with some super peak-summer routes to Norway. Which just so happens to be the right time to do all that fjord stuff. Lovely.

Even though we only thought their flights from Aberdeen were worth a mention, they also fly from other airports across the UK (including smaller ones like Liverpool and Newcastle), to other cities in the deepest depths of the Arctic Circle.

Through the years

2022: Aberdeen to Bergen/Stavanger in peak summer in £90s-£110s rtn

2023: Announced BF sale from 21st-27th November, but it was too expensive in comparison to what we’ve seen previously.

What to expect in 2024

This one’s a bit of a wild card as we don’t have much data to go off here, but we are hoping with all our hearts that they’ll make a comeback this year. We’re particularly keeping our eye’s peeled for more routes across Norway, including places like Tromsø that are generally pretty hard to get to.

Just a heads-up, their fares tend not to appear on Google Flights, so if you want to hunt for them, you’ll need to look directly on their website.

Wizz Air

Low-cost airline Wizz Air burst onto the Black Friday scene last year. Well, kind of. We caught them reducing prices at the start of the week, but they didn’t announce an official Pink Friday sale until the day of.

They took the opportunity to plug their Wizz Club, offering members a bigger discount on top of their sale. You can read our thoughts on whether or not we think it’s worth signing up to it here .

Through the years

2023: ‘Pink Friday’ sale on the 24th with 20% off selected flights and 25% off for Wizz Club members. This included Iceland, Croatia, Turkey and more in £20s-£60s rtn from the UK and rarer destinations like Georgia & Armenia in €20s-€100s rtn from mainland Europe.

What to expect in 2024

They made a pretty solid entry to the Black Friday game last year, which definitely topped their rival Ryanair’s ‘BOGOHP’ offer to say the least.

Some of the highlights included Iceland in peak northern lights season for £30 and Istanbul for £45.

As with so many others, it’s worth checking in from the start of Black Friday week, as we suspect Wizz will get in there early with their reductions.

Don’t forget to clue yourself up on the Wizz Club and sign up beforehand if you want the best chance at the biggest savings.

Other airlines

Was there another airline you were interested in? There are some big airlines missing from this list, like KLM/Air France, Qatar Airways, Lufthansa, Turkish Airlines and more. You might find them on our other article that explains airline sales .

It doesn’t mean they don’t do Black Friday sales, just that we haven’t seen them produce anything that’s truly worth checking out for UK or European travellers, in our expert opinion.

We only share sales that are truly worth it. That means good value and historically low prices when compared against all of their competitors.

So if there’s an airline you like to fly with, it’s always going to be worth checking for a sale on Black Friday and Cyber Monday. Just because we haven’t listed it here, it doesn’t mean they don’t have some discounts.

We would always recommend checking the price of a flight you’re interested in a week or two before sale time, so you know exactly how much they’ve actually discounted it on the day. Airlines like to get creative with how they advertise their prices sometimes.

Conclusion

You’re now ready for the big day – you now know the history and our predictions for every airline we’ve seen in Black Friday and Cyber Monday sales from the UK and Europe.

We’ll keep this article up to date, so you can bookmark it and use it year after year as a handy sale season money-saving guidebook.

Of course, if you want to know about the sales as they happen, you should sign up for Jack’s Flight Club if you aren’t already a member. Finding cheap flights (all year round) is kinda our thing.